About The Book

The creativity book originated from a suggestion by a friend who was on the board of a small technical
publishing company. The book was born in a small car on the way east when Kay insisted that we
consider this task seriously. The first outline was generated on the highway at full speed. The only
paper available to note it down was a laundry bag from a Holliday Inn and we always felt that the
appropriate title for the book should have been "Jottings on a Laundry Bag." We thought the Oops
title would tell a better story.

The book was translated into Japanese and is available in a pocketbook series. Professor Kamide, the
kind translator and promoter of the Japanese edition changed the title to "2 + 2 = 5", which well
represents the creative goal of the writing.